12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign idea can significantly improve a brand name’s attractiveness in the skill market. And the bright side is that it does not always need an insane budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those boring, overused recruitment methods that normally begin with publishing on job boards (boring).

When your skill team begins creating initial, engaging project ideas that tie into and enhance your total recruitment strategy, you’ll quickly find how to attract the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing enjoyable and engaging methods to draw in excellent candidates to your brand and make a larger impact on applicants.

Examples include recruitment through a dating app, using a mystical code to break, hosting meet-ups, or getting the assistance of an immersive virtual trip.

– You can establish imaginative ideas for your recruitment project by evaluating the issues your skill team has now, researching how other business hook candidates, or brainstorming brand-new concepts with your team.

– Three examples of organizations thinking outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design lorry that interviews its own professionals, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so check out on).

– After releasing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to streamline and automate your hiring process.

What is an innovative recruitment campaign?

Recruiters or skill acquisition teams that utilize original recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and employment minds of their target audience.

How do you understand if your organization is using imaginative concepts in your method?

Well, has the skill team been utilizing the very same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same conventional tactics that everybody else utilizes, there’s no chance your brand will stand apart in the crowd.

When business connect with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the certified individuals they’re trying to find. Now, here’s how your team can start doing things in a different way.

How do business believe of imaginative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for producing successful, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in acquiring leading talent.

Step 2: Next, brainstorm concepts or methods to overcome those obstacles. Here are some pointers:

– Get motivation from other business currently believing out of package.
– Put yourself in the shoes of your target market and believe of ways to interact with them in a design and tone that will attract them, such as an animated video.
– Reach out to associates to collect ideas from a diverse group.
– Consider what your business values extremely in its present workers.

Step 3: Bring all your concepts together and develop your recruitment campaign method, including the channels you’ll use to publish it, such as social media and your professions site.

Step 4: employment Review your project cost and ensure you have the budget plan you require, or adjust your plan appropriately (keeping in the excellent stuff your target market likes).

Step 5: Launch your campaign and hope your job advert and other project components get prevalent national, worldwide, (or even viral!) attention.

Do we require to outsource specialized parts of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative project in-house. Because case, you may need to outsource particular elements to a firm, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the enjoyable stuff.

To help you win on this new course, we’ve gathered some genuinely innovative recruiting ideas listed below. Companies that came up with some initial or innovative attention grabbers to attract fantastic candidates.

12 innovative and inspiring recruiting campaign examples

Let’s face it, lots of companies are in requirement of a recruitment process makeover. Especially if they wish to draw in young, qualified prospects (and the company’s employer brand is as interesting them as a 1970s film).

The following companies (many of which you’ve likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior staff for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original project idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season ending. It might not have actually included at any big worldwide marketing festival, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture referrals to attract a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is special because it uses the concepts of excellent marketing or copywriting by attracting what’s essential to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is likewise experiencing a fast boost in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose values line up with the business’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is normally very under-appreciated certainly requires some additional creative juice. Home Instead chose to utilize the services of an expert agency for this campaign to refresh their brand employment name and hook exactly the ideal type of people.

The company produced exceptionally emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult job.
Recruitment strategy: Using a significant innovation trend to sign up with the discussion and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, employment this is a really original project run by the Swedish furnishings producer IKEA. To attract skill that considers of package, they invited prospective candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work candidates looking to start their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital display screen advertisements, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening figure:

The industry has actually regained 6.9 million jobs since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers familiar with the large selection of benefits readily available with a career in hospitality and utilizes testimonials from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to bring in 1,000 new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has helped them meet their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing employing biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment strategy: Targeting a really particular talent sector – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of package. After encountering a remarkable market insight that “around 78% of British parents aged 45 and over wish to handle a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this particular talent pool.

Filling the team shortages with prospects who are over 45, whose kids have actually finally flown the nest, and who are now trying to find a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned worldwide motor program and establishing the brand as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The group included AI into the cars and truck’s pedestrian speech technology and cars and truck link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment strategy: Using an innovative, gamified method to engage passive candidates & using a free present.
Tactics: Skills test was promoted on social media platforms

Our sibling company, Toggl Track, desired to employ an SEO manager and thought of an enjoyable campaign that ‘d be a win-win scenario for all. We produced a skills test obstacle and marketed it throughout social media, using a totally free tee shirt to candidates who attained high ratings.

Reaching passive candidates while getting the word out about our brand name to other talented workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s huge skill acquisition campaign was developed by Nexus and helped offer the brand name a much-needed facelift (because the seller may not have actually been leading of many candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young employees in the midst of a labor lack.
Recruitment strategy: Tapping into a growing interest amongst young people in home restoration and crafting a compelling value proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation fails recreated as works of art, out-of-home, employment web, and social networks material

Intending to hire some 5,000 individuals in a year amidst exceptional labor shortages, Lowe’s Canada was dealing with the huge obstacle of drawing in more youthful workers. Partnering with a creative firm, the brand name created a recruitment campaign concentrating on chances for growth and employment knowing within its network.

They have actually also discovered that 88% of Gen Z trainees wish to work for companies who provide them access to training and development opportunities.

Training is a concern for us, so we make sure to offer extensive training to everyone who joins our teams. Working in one of our shops is a terrific opportunity for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that builds on the desire to find out by revealing engaging examples of renovation failures that youths can prevent by working and finding out at one of the brand’s stores. Each of the exhibits had a QR code for applying directly for the different employment opportunities.

Thinking about your next original recruitment project method?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the function, from getting up the very best engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One simple method to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and is to start with abilities tests. And, no, you do not have to produce tests from scratch. Our test library is brimming with role-specific questions established by the professionals.

Bid farewell to inappropriate prospects and the hours wasted screening CVs. Create a free Toggl Hire account today to see simply how simple, fun, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and discusses how companies can recruit really terrific people.