Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is an essential part of a recruitment marketing method due to the fact that it helps get your business in front of a broad pool of prospects. Especially quality candidates who aren’t actively utilizing the standard job boards.

Social advertising is an effective tool for recruitment. However, because many marketing systems are customized to eCommerce, creating an excellent recruitment project can be challenging. This article strolls through factors to consider and suggestions when utilizing Facebook ads for recruitment marketing.

Set up Facebook Business Manager and advertisement account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This excellent guide from Hootsuite strolls through how to establish Facebook Business Manager.

Business Manager allows you to include several people to the account to assist run projects, but know that people will need an individual Facebook account to be able to be included.

To buy advertising campaigns, you’ll also need a Facebook Ad Account, which you will be to produce when establishing Facebook Business Manager.

You’ll also require to validate your site domain with Facebook, which is needed to measure and track campaigns.

Choosing a campaign type

To create an advertising project, head to the “Ads Manager” section by means of the leading left navigation of your Business Manager Dashboard.

When you click the green button to create a campaign, you’ll be offered a list of 11 types of project goals. We have actually discovered that 3 of these objectives are most helpful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are more likely to buy products from a brand name they know, individuals are more likely to make an application for a task at a company they have actually heard of. Brand Awareness projects are enhanced to be seen by a large swimming pool of people that are most likely to be thinking about your business.

These advertisements won’t directly drive traffic to your site, however they get candidates knowledgeable about your service and all set to click when the best position comes along.

Awareness projects can be about almost anything that shines a light on your company. Announcements about development and awards, articles about business efforts and culture, and videos about the company’s achievements and objective can all be turned into eye-catching campaigns.

Traffic

In the Wonderkind platform, this is described as a “Clicks” campaign. These ads are targeted to reach an audience that is most likely to click on the link in your advertisement.

This audience is narrower than in a Brand Awareness campaign, but still consists of individuals interested but not ready to look for a task.

These advertisements can concentrate on employment opportunities to get individuals to check out more about the jobs and the company (great for high-volume recruiting). Or feature material that will drive individuals to your site, like industry hot topics or ideas.

Conversion

Conversion projects are what people tend to consider when they consider marketing. These campaigns track and enhance towards somebody carrying out an action on your site, such as submitting an application.

For a Conversion project to be successful, you initially need to develop up a strong audience of prospective candidates that recognize with your company. Without that, it’s type of like running through a crowd and asking strangers to marry you.

Let your audience be familiar with you with Awareness and Clicks projects initially, and somalibidders.com move more budget plan to Conversion projects with time.

Great advertisements and brand referall.us name awareness makes people click, however conversion takes place on a landing page. So you require to ensure that your task pages load quickly, are easy to keep reading mobile phones, and clearly mention the info task prospects care about most.

Understand that Facebook conversion advertisements are going through some changes in action to Apple’s iOS 14 privacy updates – [update October 2023: please check out the following for more on Apple’s iOS 17 personal privacy updates] Companies will need to focus on 8 conversion actions per web domain.

If task listings are on the main company site, you’ll likely need to line up with the marketing team on the priority list.

Facebook encourages organizations to utilize the Facebook Conversion API to link your ads with conversion information from other sources, such as your server, content management system (CMS), or customer relationship management (CRM).

Campaign budget plan optimization

There are a number of different choices when it concerns paying for advertisements. First, you can choose to pay based upon clicks or impressions of your advertisements. Next, you decide how you desire Facebook to put your ads:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a campaign and advertisements will be positioned so your spending lasts the full project. This choice also allows you to set time windows such as running ads only in the night or on weekends.

For the 3 main types of recruitment projects talked about above, a general suggestion is:

Brand Awareness: Run as ongoing campaigns, payment on impressions, and either daily or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime budget plan.

Conversion: Short run time, payment on clicks, life time budget plan. These will likely be your most expensive projects.

Select an audience

Targeting job titles and market is generally where you start with recruitment marketing, but you can reach a great deal of hidden possible with non-traditional audience traits. For some inspiration, we just recently composed about 5 innovative methods to use targeting in recruitment ads.

Facebook also offers the alternative to target “lookalike audiences.” This is excellent once you have actually had excellent campaign results and great hires to verify your existing audience is what a future one ought to “look like.”

Ad positioning

After checking much of the advertisement placement choices available, we’ve discovered the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are hardly ever utilized. Therefore, we would not advise using them. We’ve discovered that the news feed for both Instagram and Facebook have offered our partners with more clicks and discussions.

If you are looking to produce more awareness, we would suggest Instagram. Not a great deal of marketers hang around on developing a great Instagram Story. So, if you make a strong recruitment ad on Instagram story, you will stand apart.

Create the ad

Creating a terrific ad can be difficult. If you’re unsure where to start, check out our guide on how to turn task descriptions into excellent social advertisements in 15 minutes.

It can be surprising what combination of copy and images work best for your audience. We recommend A/B testing multiple advertisement versions in each project.

For example, in a campaign about an employment opportunity, one advertisement variation could focus on the wage and benefits, another on the business culture, and a third on the job functionality.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to increase recruitment rapidly, by hand producing the possessions, audience, and budgets for each campaign will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social method throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment campaigns to develop an audience that’s best for your industry, location, and employment opportunities.

Our easy-to-use platform makes it easy to spin up creative ads in minutes with project templates, a library of stock pictures, and immediate image cropping. Once ads are running, monitor efficiency and invest across all social channels in one overarching dashboard.

Ready to turbo-charge your skill sourcing? Take a look at how Wonderkind works or see it in action.